Hi, I’m Sarah.

My name is Sarah Lyons, and I’m a graphic designer, illustrator, and photographer with a B.A. in Graphic Design from Oakland University. I’m a deadline-driven creative who oversees every phase of a project — from concept and pitch to final delivery.

I’m known for clear communication, strong collaboration, and a sharp eye for detail. My work blends strategic thinking with compelling visuals to strengthen brand identity and bring ideas to life. I support a brand’s goals at every step, ensuring each project is executed with consistency, creativity, and purpose.

Work with Me

  • Experience in 8+ Industries

    Including food & beverage distribution, plastics manufacturing, holistic health & wellness, etc.

  • Multidisciplinary Creative

    Specializing in graphic design, illustration, and photography.

  • 5+ Years of Design Experience

    Across web, mobile, and print.

Portfolio

  • Social Media

    I create social media visuals that balance strong branding with high-impact storytelling. My work focuses on clear hierarchy, scroll-stopping visuals, and cohesive campaigns tailored to each platform. Every design is crafted to boost engagement and elevate brand presence.

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  • Marketing Collateral

    I design marketing collateral that communicates clearly, aligns seamlessly with brand identity, and drives action. From flyers and sell sheets to brochures and email banners, my work focuses on strong hierarchy, cohesive visuals, and strategic layout. Every piece is crafted to turn information into engaging, high-impact design.

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  • Event Signage

    I specialize in event signage that translates brand identity into large-scale, high-visibility design. From posters to full-size banners, I focus on clear messaging, strong composition, and striking color palettes. Every piece is crafted to create presence, communicate instantly, and leave a lasting impression.

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  • Branding

    Branding is about building a visual identity that tells a story and connects with people on an emotional level. I focus on translating a brand’s values, personality, and purpose into a cohesive design system that feels authentic and memorable. From color palettes and typography to layout and imagery, every element is carefully considered to create consistency across all touchpoints.

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  • Illustrations

    My illustrations are crafted to create visuals that feel modern, vibrant, and instantly recognizable. I focus on simplifying complex forms into clean, expressive compositions—whether I’m illustrating products, animals, or environments. Each piece is crafted to bring clarity, personality, and strong visual impact to the brands I work with.

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  • Photography

    Whether it’s for polished product photography, portraits, or event coverage, I focus on creating high-quality images that tell a story and leave a lasting impression. My goal is to make every shot visually striking and purposeful, while delivering a final gallery that truly represents your brand or vision.

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Case Studies

  • Packaging Guideline Standards Implementation

    I developed the first-ever Steelcoat packaging guidelines, creating a unified visual system for all product lines. I took the initiative to roll out these new standards across packaging, ensuring consistency, clarity, and brand alignment at every touchpoint.

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  • Social Media Branding

    I worked with The Nest Wellness Collective to create a consistent Instagram look that extended their established branding into social media. I designed post graphics and built a visual system that strengthened brand recognition and gave their feed a polished, cohesive feel.

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  • Website Redesign

    I collaborated on the redesign of 4 websites including the Petoskey Plastics website and it’s three sub-brands Greencore, Slip-N-Grip, and Steelcoat by crafting custom graphics, web banners, and producing template mockups to guide structure and flow.

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